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Visits only matter if you can convert them into sales
Traffic to your website is very important, without any traffic your products or services would not be seen but it is very important to remember to check how well that traffic is converting. If you have a high number of visitors but low sales / enquiries, then you need to stop and look in to…
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Are you at risk of losing your data?
If you are in online marketing or have a business website and are keen to know how well certain aspects of your marketing are working, then you will probably use some sort of analytics package. Google Analytics is the main stats package used and it has a wealth of information within in. Google have recently…
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Should you continue to send out email newsletters?
Email newsletters were very popular about a decade ago when more and more people started to get emails on their mobile devices and therefore checked them often more than once a day. Over time marketing has evolved a lot and some companies question as to whether they should still do email newsletters. When designing the…
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Marketing for everyone no matter what size your business
Marketing is essential for all businesses regardless of the size of the company. No business can survive without a certain amount of marketing Although some companies may say that they do not have to market themselves, they probably are without even realising it. Even if they are getting business through word of mouth, it is…
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Mobile app advertising
When it comes to marketing, mobile app advertising is a great avenue to explore. The majority of mobile phone owners have smart phones allowing them to download and update apps to their device. This might be gaming apps, social media apps or useful tool apps. Many apps are free, and the developers make a profit…
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Are you having issues with a WordPress theme or plugin?
WordPress can be a great tool for many people to use to build a website. You can use it to build a straight forward brochure site or you can use it to build an all singing all dancing e-commerce site. WordPress has a a lot of functionality that makes it user friendly. It comes with…
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Making sure you carry out changes on a test site
If you are a web developer or programmer then you need to ensure that you are using best practises when working on client’s websites. If your client has asked you to make some major changes to their website, then you have a few options. You can of course make the changes straight on to the…
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Does your website offer the latest functionality?
Website functionality is essentially what your website can do and how it works. When your website is first built it should be done so using the latest advances in programming to ensure that the code is up to date and secure. Over time you may find that your website becomes outdated and that you are…
What Can a Digital Marketing Agency Actually Do for Your Business?
Have you ever thought of hiring a digital marketing agency, but wondered what exactly they can do for your business? While all digital marketing agencies appear to offer the same services, such as SEO, PPC, and content marketing, the question remains, what exactly does this all mean for your business?
Let’s take a look at what a digital marketing agency can do for your business and whether or not it’s worth your while.
Search Engine Optimisation (SEO)
SEO is the process of getting your website to appear on the first page of the search engines when someone searches for something related to your business. If you’re a plumber in Manchester and someone searches “emergency plumber Manchester,” you want your website to appear on the first page of the search results.
A digital marketing agency handling your SEO will work on your website, create content that answers the questions your customers want to know the answers to, and work on getting other websites to link to your website. This can take months, but the end result is customers searching for what you’re selling.
However, the thing is, the rules and requirements of SEO are constantly changing. What Google wants one day is not what they want the next. This is why you might want to consider hiring a digital marketing agency rather than trying to handle your SEO yourself.
Pay-Per-Click Advertising (PPC)
PPC is the opposite of SEO, as you can get traffic to your website immediately.
The most popular advertising platforms that agencies work on are Google Ads and Facebook Ads. They work by you putting in your budget, deciding who you want to see your ad, and only being charged when someone clicks on your ad.
The drawback? Well, it’s pretty obvious. Once you stop putting in money, you stop receiving traffic. However, for businesses that need immediate results or want to test something, it can be useful. A good agency will work for you so that you don’t waste money on people who aren’t converting for you.
AI Search and New Developments
The world is changing, and AI tools like ChatGPT are becoming popular. People are now using it instead of Google to search for things. Some agencies have started offering AI search optimisation services so that your business appears in the answers that AI gives.
Is it worth it? Well, that depends on your business. If your customers are early adopters, then it’s definitely something you should consider. However, for most businesses, it’s not something you should be worried about right now, but it’s something you should definitely keep an eye on in the future.
Should You Hire an Agency?
Well, that depends on your business. If you spend hours every week figuring out Facebook Ads or wondering why your business isn’t ranking, then maybe an agency would be for you.
However, they are not cheap. Before you sign up for anything, ask to see some case studies from businesses similar to yours. Ask them exactly how they will help you each month and how they measure their success. Ensure they don’t use jargon.
Digital marketing can be effective for any business size, but you need the right approach for your specific situation.